Breastfeeding Advocacy
AD: Kara McCoy
CD: David Oakley / Jim Mountjoy
Photographer: Greg Slater
Featured in:
Ad Age
Adweek
We created this campaign for Carolina Medical Center - Pineville to promote the benefits of breastfeeding in Baby Friendly hospitals. Our casting call only included pregnant or breastfeeding women, so you're looking at 100% real, milk-filled breasts.
We printed and distributed real stickers so that nursing moms could place them on their breast as a reminder of which one they've already used for feeding. (Yes, they’re sleep deprived and sometimes lose track.)
Stickers were sent to hundreds of moms all over the country and in the UK.
