Sextro Vodka

AD: Doug Pedersen DP: William Harris
CT: Sydney Oakley CD: David Oakley

In 2022, we were asked to launch a vodka brand. We started with a name. Sextro is named after Lorine Sextro, the grandmother of the owner of the distillery. Lorine was a bootlegger in Iowa during prohibition.

That’s when we realized that Sextro is unlike any other vodka. Because You don't drink Sextro. You Have Sextro. 

We launched Sextro in Charlotte, Iowa and Vegas with billboards, paid social and an on-premise program designed to get people to Have Sextro in bars and restaurants.

Who knew that people would love to Have Sextro? 

Maybe Lorine did.