Destin-Fort Walton Beach
CW: Steve Lasch
AD: Laura Beebe
CD: David Oakley / Jim Mountjoy
This campaign started with one important fact: 56% of children spend less time outside than maximum security prison inmates.
Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to get kids back outside, where they belong.
But we aren't just telling parents to get their kids outside, we're showing them when, where and how to do it with:
Activations at beach access points to drive families towards adventure.
DestinFWB.com where families can customize based on kid’s ages, cost and time.
We transformed hotel elevators with an underwater scene using marine life native to the area.
Little Adventure popsicles handed out at beach access points.
Free golf cart rides offered to families with a Beach Scout giving information about Little Adventures.
Popsicles included hidden tips and a chance to win a free adventure.
