StarMed Wilmore Funeral Home

AD: Betsy Woodworth, Laura Beebe
CT: Sydney Oakley CD: David Oakley

Awards:
Cannes Gold Lion OOH / Cannes Silver Lion OOH-Transit / Best of Show National Addys / Silver Clio / Bronze OBIE / 2022 Communication Arts Advertising Annual

In September 2021, vaccination rates in North Carolina were dropping as the Delta variant surged. We decided to do something about it.

This mobile billboard drove around for 6 hours during the Panthers/Saints tailgate on September 19th, 2021. WilmoreFuneralHome.com drives users to StarMed Healthcare, where they can quickly and easily get the Covid vaccine.

 
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The results? StarMed had a 22% increase in vaccine appointments. Their website had 421% increase in views. Wilmore Funeral Home had news coverage in over 60 countries.

The total cost of this effort was $761.99.

 
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My tweet about the truck accidentally went viral. And we became a meme.

 
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